Because your brand deserves a story worth retelling.
Every brand has a story.
Most just don’t know how to tell it!
Fable helps brands uncover what makes them meaningful and turn it into marketing that connects through clear, thoughtful storytelling designed to last. We believe the best brands are built like fables. Simple at the surface. Intentional underneath. Worth coming back to again and again.
What We Do
Fable works with small businesses, creatives, and growing brands to shape their message and bring it to life across digital platforms.
This Includes:
Brand strategy and positioning
Visual identity and design
Social media and content creation
Campaigns that feel cohesive, not chaotic
What You Can Expect
A clear process and thoughtful partnership.
Discovery We start with a conversation. This is where I get to know your brand, your goals, and what feels out of alignment. We will communicate the way YOU prefer (email, text, phone call, coffee - you pick!) and we’ll talk through what you are looking for and how we can get there.
Direction From there, I shape the strategy. This includes clarifying your message, refining your positioning, and setting a creative direction that feels true to your brand. Nothing moves forward until it feels right to you.
Creation This is where your story comes to life. I design, write, and build the pieces we’ve aligned on, whether that’s branding, websites, content, or marketing assets. Everything is created with cohesion in mind
Refinement You’ll have space to give feedback and ask questions. We fine tune the details so the final result feels polished, confident, and unmistakably yours.
Launch and Beyond Once everything is ready, I help you step into your updated brand with clarity and confidence. Many clients continue working with Fable for ongoing content, social media, or creative support.
Our Services
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Brand Creation
Complete brand development for businesses starting fresh or ready for a full rebrand. Includes logo design, color palette, typography, and a cohesive branding kit that establishes a clear, confident visual identity and brand foundation.
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Website Build
A custom website built on Squarespace, designed to reflect your brand story and support your business goals. Includes page structure, layout design, content placement, and mobile optimization. Best for new websites or full rebuilds.
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Social Media Management
Ongoing social media support focused on intentional, story-led content. Includes content planning, caption writing, and branded graphics to help your brand show up consistently and cohesively each month.
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Strategy Consultation Call
A one-on-one strategy session focused on brand clarity, marketing direction, and next steps. Perfect for small businesses wanting to take a more DIY appraoch, but looking for ideas and direction.
Meet Amanda
Fable Marketing Co. was founded by Amanda May, a marketing strategist and creative with a Master’s degree in Marketing from the University of Colorado Denver. With experience working across nonprofit, healthcare, and small business sectors, Amanda brings a thoughtful, adaptable approach to every brand she works with.
Fable was built on the belief that the most effective marketing is rooted in story and intention. Each project begins with listening, is guided by strategy, and comes to life through creative that feels cohesive, authentic, and worth retelling.
