The Story Behind Fable
Fable Marketing Co. exists to help brands tell their story with clarity, intention, and purpose. Behind every business is a story. One shaped by values, experience, and the people it serves. At Fable, that story is the foundation of everything we create. Marketing should feel aligned, not forced. Thoughtful, not trendy. Built to last, not just to perform for a moment.
About Fable
Why Fable?
The best brands are built like fables. They are simple at the surface, but intentional underneath. They are easy to understand, memorable, and rooted in meaning. Fable believes marketing works best when it is grounded in story and supported by strategy. Rather than chasing trends or creating noise, Fable focuses on helping brands uncover what makes them distinct and communicate it clearly across every touchpoint.
About the Founder
Fable Marketing Co. was founded by Amanda May, a marketing strategist and creative with a Master’s degree in Marketing from the University of Colorado Denver.
Amanda has experience working with a wide range of businesses, from nonprofit organizations to healthcare and small businesses. Her experience brings a grounded, adaptable perspective to her work. She understands how to communicate with different audiences, industries, and goals while keeping the heart of a brand intact.
Her approach blends strategy, creativity, and thoughtful storytelling to help brands feel confident in how they show up and connect with the people they serve.
Who is Fable for?
Fable works best with brands that care how they show up.
You may be a business that has outgrown its current branding, a founder who feels disconnected from their messaging, or a team ready for marketing that finally feels aligned. If you value clarity, intention, and storytelling, Fable is likely a good fit.
At the heart of Fable is a simple belief. Your brand has a story worth retelling. Fable’s role is to help you tell it well so you can connect with your target audience.